Quotes by Erik Adigard

Erik Adigard cofounded M-A-D, an interdisciplinary firm invested in the design of print and interactive media. His work explores the new relationships between iconography, urbanism, and digital technology—a dynamic that has far-reaching implications in business and popular culture and in the redefinition of contemporary design.

After producing visual essays for various magazines, most notably for Wired magazine during the ’90s, Erik joined Wired Digital as design director from 1996 to 1998 to design the Hotbot search engine, Wirednews, and a series of experimental interfaces.

Other M-A-D notable projects include Architecture Must Burn, coauthored with Aaron Betsky; the short documentary Webdreamer; and the branding of IBM software. More recently Erik conceived a 500-piece exhibit for Experimentadesign, the Lisbon biennale.

A number of Erik’s creations have been shown in national museums, international biennales, and film festivals, and in publications worldwide. He has received many awards, including the Chrysler Award for Innovation in Design.

Erik has taught graphic design at California College of the Arts and at IADE in Lisbon, and he has lectured at design conferences in the United States and Europe.